Larry A. Davis


Internationally experienced and results-oriented Leader with demonstrated success in all phases of themed entertainment environments. Highly creative with strong expertise in design and fabrication of specialized theming, retail fixture elements/hardware systems, and interchangeable graphic displays. A proven team leader with excellent management, design, technical and communication skills.

Key Qualifications:

Department Management
AOP, 5 &10 Yr Capital Planning
SOP Design & Implementation
Resource Development
Budget Formulating/Tracking

Vendor Management
Drawing/Blueprint Review
Structural Engineering
Quality Control
Direct Report Accountability

Design, Project Management
Design Direction, Team bldg
Forming Execution Teams
Art Direction/Installation
Scheduling / Budget Tracking


M.F.A. - California State University, Long Beach, California
B.F.A. - Youngstown State University, Youngstown, Ohio

Recent Professional Experience:

Walt Disney Imagineering

Senior Show Producer
WDI Creative (2010 to present)

Responsible for Creative Development and Show Quality Standards for Disneyland Resort in Anaheim, California
Current areas of responsibilities include:
Downtown Disney District, Resort Hotels, Resort Esplanade, Disneyland Innoventions attraction and Main Street 400 block
Accountabilities include:
Partnerships with WDW, WDI counterparts in Glendale and Orlando, Global Retail Development team, and numerous ?Third-Party Participants? and Corporate Alliances

Disney Store, Imagination Park Prototype re-launch

Senior Manager, Fixture and Theme Development ?
Global Store Design and Construction (2009 to 2010)

Responsible for design development and production / execution of numerous elements associated with the re-launch of the Disney Store Imagination Park prototype store - worldwide, including;
Store Front Components ?
Storefront Portal w / security gate, Storefront Sign, 65? Marketing Monitor Housing
Fixture Program ?
Perimeter Fixtures, Floor Fixtures, Hardware program, Sign-holder program, Cash Wrap Components
Theme Elements ?
Themed Princess Hero Fixture Castle with Magic Mirror
Themed Boys Hero Cars case with Ride Makerz interactive components
Themed Plush Hero fixture with Sculpted Character topper (Mickey & Minnie) and large bowl shapes creating a fountain for plush characters.
Character silhouette Murals that surround the upper perimeter of the entire store
Translucent trees (for projected media) that line the path through the store
Disney Store Theatre ? a large internal gazebo with curved video surround forms the focal point inside the store
Stockroom Components ?
Shelving units, Rolling Racks, Office Furniture, etc.

Prior to the actual rollout launch (initial store opened June 22nd in Montebello CA), responsible for all of the same elements in a fully-built-out mock-up in Glendale for executive reviews and approvals to proceed.

2010 Rollout Program ?

Instrumental in opening 13 Imagination Park prototype stores throughout North America and 13 throughout Europe.
2010 culminated in opening two ?Premier? locations:
Stockton Street, San Francisco
Times Square, New York City

The Disneyland Resort, Anaheim, CA

Operations Manager, Store Development ? Disneyland Resort (2004 to 2009)

Responsible for design and execution for new store development, existing location remodels and all fixture and hardware upgrades in merchandise locations throughout the Disneyland Resort ? including; Disneyland, Disney?s California Adventure, Downtown Disney and the Resort Hotels. Also responsible for design and implementation of graphic support for new initiatives, synergy, promotion and Visual Presentation. Currently manages three project managers, two design managers and a department coordinator. In just over five years, responsible for (among others):
Direct budget responsibility for a recurring annual capital project fund of up to $10.0M annually
Chosen as single LOB point of contact for the billion dollar DCA Expansion project representing Merchandise and Store Operations to assure guiding principals are upheld (capacity, flexibility, guest flow, etc.) and Operational Requirements (EAS, CCTV, Access Control, Shopper Track, etc.) remain at the forefront of all design effort.
Developed and implemented new store concepts, Bibbidi Bobbidi Boutique (Princess make-over), Studio Disney 365 (tween make-over/retail experiences), Pixie Hollow (Tinker Bell-themed location supporting the Fairies franchise), Create-Your-Own Ear Hat (customization concept).
Completing major Capital remodels for the Disney Gallery shop, Crystal Arcade, Emporium Toys and Books Room, New Century Jewelry, Main Street Photo, Main Street Mad Hatter, Pieces of Eight / Royal Street Courtyard / Port Royal, Fantasyland Mad Hatter, Fortuosity.
Design and execution for three new ?attraction related? retail shops ? Tower of Terror (floor fixtures only) in DCA, Store Command in Tomorrow land at the exit of Buzz Lightyear Astro-Blasters and Midway Mercantile at the exit of Midway Mania.
Design and execution of two ?ground-up? Capital remodels ? TomorrowLanding (former site of Radio Disney), and ?Disney Vault 28?, in Downtown Disney, as a trendy Boutique shop.
Opening and re-purposing three ?closed? retail locations ? La Masquerade in New Orleans Square (formerly a hat shop, re-opened as a Pin destination), Briar Patch in Critter Country (formerly a general merchandise shop, re-opened as a head-wear shop), and a former ticket booth in Downtown Disney, converted to an in-door / out-door shop - Disney?s Pin Traders.
Re-fixturing / re-purposing numerous existing locations to showcase different merchandise assortments ? P.T. Flea (in DCA), and Bonanza Merchantile in Frontierland were both converted from general merchandise to Pin Locations, Le Boutique de Noel was converted from a Christmas Ornament shop to a Nightmare Before Christmas shop, Geppetto?s was re-opened as a Holiday ornament shop and later to Crystal Magic, and Westward Ho went from a candy shop to a head-wear shop, to a Holiday ornament shop and eventually to a pin shop.
Aside from the list above, responsible for processing (in five years) over four thousand daily requests for hardware, fixtures and graphics.
In the process of moving Merchandise LOB projects forward, formed valuable working relationships with GRD (Global Retail Development) in Orlando, FAM (Facility Asset Management), WDI-Anaheim and WDI-Glendale.

The Disney Store, Inc., Glendale, CA (1991 to 2004)

Manager, Production/Fixtures/Theming (2000 to 2004)

Simultaneously analyzed and implemented a successful plan to build the interior elements of two prototype stores while aggressively value engineering and moving forward with 33 additional new stores of the same design.
Drove the development of value engineered fixture, hardware, sign-holder, theme elements, and graphic programs from prototype to rollout, resulting in an approximate 25% overall cost reduction.
Spearheaded organizational efforts to combine Theme and Fixture production functions resulting in improved efficiency and Store Design elements while reducing department headcount by 40%.
Developed the Standard Operating Procedures for the combined departments resulting in clear accountabilities for all department members.
Led implementation of the ?New Initiative? program, including rolling back cross-functional initiatives to existing 400+ chain, such as, Nesting Table sets, Themed Castle Fixtures for Theme Park Ticket sales, etc., without adding additional headcount.
Implemented a program partnering with Disney Auctions and eBay to auction Disney ?Theme? characters that were being eliminated from store closures, resulting in department revenue averaging from $20,000 to $80,000 per year.
Drove the development of Theme and Wall-covering Installation Manuals, as well as the Fixture Reference Guide thereby eliminating the need for a Disney representative to be on site for art direction at each location, resulting in a $3,000 to $5,000 savings per project.
Art directed installations for special projects such as Maihama in Tokyo, Champs Elysees in Paris, Ala Moana in Hawaii, 42nd Street in New York, Michigan Ave. in Chicago, and The Disney Store in Florence, Italy.

Manager, Production/Concept Design (1997 to 2000)

Managed the worldwide production, logistics and installation for themed and proprietary store design elements.
Drove the development of value engineered theme elements from prototype to rollout, resulting in a 40% overall reduction of per project costs.
Implemented and supervised a warehouse inventory program for theme orders resulting in a 20% decrease in costs through quantity purchases.
Designed and instituted a method of duplicating hand painted wall-coverings and Disney murals, reducing overall wall-covering costs by 50%.
Managed production and installation of proprietary architectural elements such as the entire storefront for the Michigan Ave. project in Chicago, including custom bronze chandeliers, and lighting sconces, sculpted character relief column and proprietary terra cotta tiles.
Project managed a yearly rollout program for up to 100 projects worldwide in a single year while Partnered with Store Design, Construction, Visual Merchandise, and Operations in a multitude of team efforts.

Senior Project Manager (1994-1997)

Project Manager (1992-1994)

Production Artisan (1991-1992)

Larry A. Designs, Los Angeles, CA 1986 - 1991


Sole proprietor for multi-level design and fabrication studio

Disneyland, Anaheim, CA 1980 - 1986

Production Artisan, Show Development, Entertainment/Art Department

California State University, Long Beach, CA 1981 - 1984

Part Time Instructor, Fine Arts

Upon Request